“As an afterthought, they told me to pop into the water and they clicked some pictures of me having a splash around under the waterfall. The day before the advertising team set out for Khandala to shoot it with the model, Naju Karani, the model contact casually asked me to join them as a backup (I guess),” shared Lunel.
![anjali hot youtube anjali hot youtube](https://i.pinimg.com/originals/f5/01/f9/f501f9f96f70e222f6db611104254b4d.jpg)
“Back in 1973, they (Lintas) were still searching for a face to launch the soap. She attributed this to her connection with Liril (she smiles). Lunel’s life opened varied doors of opportunities for her. He showed Dipy’s ad film to Ismail and she was finalised immediately. After the pitch was accepted and the shoot was confirmed, Surendranath recommended Lunel to be the model for the commercial. For a one-minute ad, the presentation turned out to be around 20 minutes. Alyque Padamsee, then chief executive officer of advertising agency Lintas pitched the presentation to Hindustan Lever’s marketing head – Shunu Sen. Surendranath explained, “During that period, there was no reference to foreign advertisements.” He added, “We used to watch soap ads and study the way they were shot followed by the way they were edited.” The track, Laa lalala laa lalala laaa laalaalaa was sung by Preeti Sagar.Īlyque Padamsee, (then) chief executive officer of Lintas who conceptualised the idea 'girl in the waterfall'. The background music had the sounds of Sitar and Tabla blended with western music. Late Vanraj Bhatia was asked to compose a music track for the audio-visual presentation and he composed a twenty-minute track. Visually, it looked spectacular and was ahead of its time.” Then, it would splash out and contribute to freshness. So, we took some lime and soaps and threw water on it. He explained, “I had another set of thoughts which was working with a bit of splashes. Designs on the packs created by Woodham too were superimposed. So, the footage of the waterfalls and the screen tests were superimposed in order to present it to the client. When this was discussed with Ismail, she agreed upon it. But Surendranath had decided that, if he was assigned to shoot the Liril commercial, Kodaikanal’s ‘Tiger Falls’ would be the place. Difficulties would arise in the logistics of the shooting,” stated Surendranath. The temperature would be around three or four degrees and the sun came out only for three to four hours a day.
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“In Kodaikanal, the waterfall was full only in December and January. The filmmaker filmed the scene and found the area accessible and natural due to its greenery. While on his way to Kodaikanal, he came across a waterfall that was off the road. It took him ten days to tour the entire India and he captured the images of the waterfalls in his Super 8 mm camera. The filmmaker did a Bharat darshan (all India tour) and travelled to Khandala via road and took flights to Kerala, Kodaikanal, and Ranchi. We never thought of making a set because it would be too expensive and unrealistic as a goal,” explained Surendranath. Since seawater was not fresh, I suggested the waterfall to be apt. “The team had already decided on a girl and the sea was considered ideal to shoot the film. In that film, Lunel was seen running in a bikini and Surendranath felt her to be ideal for the Liril commercial. Her vivaciousness and exuberance won her an ad film for a juice brand ‘Dipy’s’ which was commissioned by an advertising agency, Interpub. He shot the initial footage at the beach because a suitable waterfall location was not finalised then.Īt the US Club in Bombay, Surendranath happened to meet 18-year-old Karen Lunel (who is now Karen Lunel Hishey). He conducted a screen test with 20-30 girls in the Juhu beach’s sea who were seen playing with the waves. It was the first time a lime soap was being launched in the Indian markets,” recalls Surendranath, who believes the pitch was inspired by an international brand ‘ Fa’. There were splashes of water, there were lemons, and there was a marble effect on the soap’s body (which people had not come across). “When I met him, he showed me the artwork on the packs he was working upon. Woodham (popularly known as Woody), who was the art director and designer, went by the conventional cut, paste and hand drawings method. During those years, computers were not invented,” explained Surendranath.
![anjali hot youtube anjali hot youtube](https://i.ytimg.com/vi/DWPpK8U_5qY/maxresdefault.jpg)
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